Exhibitions are evolving fast. Spaces are being reimagined, business goals are shifting and the very role of exhibitions is being redefined. Brands need more than a stand builder; they need a new kind of business experience partner. One that challenges convention, sparks fresh thinking and unlocks new possibilities.
Behind the Scenes at Bett with Google and Canva
Introduction
We’re proud to partner with two brilliant brands at Bett - Google and Canva - helping them think differently, design with purpose and connect more meaningfully with the diverse Bett audience.
In 2025, we delivered two format-breaking exhibition experiences that went beyond the stand and told stories.
We’re now offering an exclusive opportunity to get behind the scenes of these market-leading projects that reshaped the expo experience.
What we'll explore
We’re pulling back the curtain on some of our most impactful expo experiences – revealing the strategy, creativity and production thinking that made them truly stand out.
You’ll discover what drove their success – and take away practical, actionable insights to help shape your own Bett experiences.
Google for Education
Partnering with Google to reimagine the exhibition experience from the ground up – from driving brand awareness on the show floor to immersing key clients in a never-before-seen off-floor experience and building deeper relationships through curated off-site moments.
We saw major growth across all three experiences, with:
- +51% YoY visitors to the on-floor experience
- 850+ decision makers experienced off-floor workshop
-
200 C-level attendees at the off-site experience
In the session, we’ll dive into the three-pronged approach, focusing on the immersive workshop that harnessed the power of surprise, storytelling, and sensory engagement.
Canva
With a major brand glow-up and a renewed focus on B2B, Canva returned to Bett with a mission: to show educators and decision-makers how Canva can transform classrooms, schools and entire systems - one creative spark at a time.
We saw record numbers of people hit the Canva experience:
- 3500+ people visited the experience
- 18% YoY increase in visitors
- 162% YoY increase in swag customisations
In the session, we'll explore the three distinct zones of the experience - the Classroom, Learning Lab, and Creative Lab - to uncover the highlights and understand why this year was the most successful yet.
Find out more
Find out more
To book your session, get in touch with max@wearewonder.com
