Sport, music, art, culture and brands. Key moments in our calendars are now built around experiences that bring people together – and smart brands are using sponsorship to do more than just show up.
Global Sponsorship Activation Agency
B2B Sponsorship Activation
In B2B, visibility is valuable – but relevance is everything. Your audience isn’t just attending events, they’re looking for connection, insight and real value. That’s where we come in.
At Wonder, we turn sponsorships into strategic platforms. We create activations that cut through the noise, put your brand in the right conversations, and build relationships that matter. Whether it’s a major industry conference, a cultural moment with commercial relevance, or a partner-led event, we help you stand out with purpose.
From audience insight to strategic planning, creative development to flawless delivery – we bring your sponsorships to life in ways that are bold, intelligent and built for business impact.
Because in B2B, the stakes are higher – and smart activation makes all the difference.
Pushing the sponsorship boundaries
Whether it’s in the fields of Glastonbury, the golf courses of Scotland, the exhibition halls of Philadelphia or the cultural heart of London, showing up authentically, meaningfully and strategically is essential to connecting with the people who matter.
Genesis Scottish Open
Activating Genesis' title sponsorship of the Scottish Open to launch the luxury automotive in Europe. A fresh sponsorship activation approach that would bring to life the brand’s luxury credentials as well as the distinctly Korean ethos of ‘Son Nim’ - treating people like guests in your own home.
Vodafone at Glastonbury
Vodafone started its first year as the connectivity partner of the iconic Glastonbury festival in 2023, providing the telecom giant with the opportunity to connect with the UK’s largest festival audience at one of the most culturally relevant experiences on the global stage. In 2024, in collaboration with lead sponsorship agency Fuse, Wonder provided a seamless design and production experience for 210,000 people who flocked to Worthy Farm.
Santander at the UEFA Champions League
In its inaugural year as a UEFA Champions League sponsor, Santander needed to use the Final to maximise connections with their VIP audience. Working in partnership with lead agency Fuse, Wonder was tasked with creating a stand-out experience to host Santander's senior customers and staff at Europe's largest annual sporting spectacle.
