IBTM World: Interview with Max Gethin

Max Gethin, Client Development Lead kicks off the Accelerate Stage programme at IBTM world with Adam Parry, Editor at Event Industry News at IBTM World.

In the talk at IBTM World, Max and Adam explored topics such as:

- The evolved post-pandemic audience and why we must design experiences in line with new needs and expectations

- Crafting 'more-human' product experiences that harness simplicity and clearly communicate value

- The key challenges brands are facing, such as sustainability, budget decreases and shrinking talent pools

- A look to the future: the trends for next year and where The Metaverse fits into all of this

You can watch the full video below: