Our Epson branded experience goes live.
Sep 06, 2019
Today our brand experience roadshow for technology leader Epson launched in the first of three major UK shopping centres. The pop-up, which includes an instagrammable student bedroom and interactive time trial, aims to educate university students on the benefits of buying their most sustainable printer yet – EcoTank.
More than 79% of students worry about how to make ends meet and a whopping 77% start their university life without having been shown how to manage their cash. The fun pop-up activation, designed, produced and delivered by creative experience agency Wonder, will highlight to freshers (and their parents alike) that they could save £1,120* with EcoTank and printing with the included ink. Containing enough ink to print up to 14,000 pages from the offset, the activation champions the benefits of EcoTank, instead of relying upon traditional printers or the library over the university year.
The activation heroes the refillable CMYK element of the printer in a three-way pop-up. Visitors to the branded experience can find content for their social feeds with the #EcoTankOnTour in the completely cyan student bedroom, be educated on EcoTank Savings, come away with exclusive discounts, and even win prizes in the interactive time trial, by guessing what other essential student items add up to the £1000 EcoTank savings.
The activation is running in Bluewater in Kent, Trafford Centre in Manchester and Birmingham’s Bullring on select dates through September.s