The Drum: Possibility, interaction and the unknown: the rebirth of live events.
Dan Keene, Director of Strategic Development features on The Drum Network Podcast discussing the return to IRL.
To read the original article, published on 27 May 2022, visit The Drum.
"As we step back out into the light, the possibilities are absolutely endless"
The past two years have been both turbulent and transformative for the events industry. As we come back into the world, we need to learn how to reengage with audiences whose behaviours and motivations have evolved. Through audience-first thinking we can evolve our approach to B2B experiences, making them more relevant, engaging and entertaining for the people that matter.
Our Director of Strategic Development, Dan Keene, joins a panel of industry experts on The Drum Network Podcast to unpick the implications of the pandemic on B2B experiences.