Speaking with Creativepool, David Crease our Executive Creative Director shares why he thinks the Christmas break is the perfect time to recharge thoughts, reconnect with the world and rediscover your creative spark.
Creativepool: Why the Christmas Break is the Perfect Time to Rediscover Your Creative Spark
-
As the holidays draw near, professionals across industries prepare for a much-needed Christmas break—a time to unwind, recharge, and reconnect with loved ones. But for those in the creative industries, the break offers more than rest; it presents an opportunity to rediscover the creative spark that fuels success in the field. David Crease, Executive Creative Director at b experience agency Wonder, captures this sentiment well:
"Another year is behind us. As the industry's restless energy surges forward, there's no denying the pace can sometimes feel relentless. Events, in particular, are an endless race of inventive problem-solving, pushing our creativity and resourcefulness—and that’s why the upcoming Christmas break is crucial."
The Need for a Creative Reset
Our industries are, by nature, a whirlwind of constant innovation. Each project or campaign requires fresh ideas and the ability to adapt on the fly, creating an endless cycle of "inventive problem-solving." While this dynamic keeps the field exciting, it also drains creative reserves, which can lead to burnout and creative fatigue. The Christmas break, unlike other holidays, is unique in its ability to offer a collective pause—a moment when the world, and indeed the industry, takes a step back.
Christmas stands apart from summer vacations or other holidays because of the industry-wide respite it provides. This allows event professionals to truly disconnect from the perpetual demands of work. There are no looming deadlines, no project updates, and no background hum of inboxes awaiting attention. For once, the mind is free to rest entirely. As Crease notes:-
"Christmas break is the ultimate 'brain shower.' With other holidays, there’s a nagging awareness that projects relentlessly evolve and colleagues continue to toil away. There’s always a lingering connection to work, regardless of how lovely the escape may be. Christmas, however, is one of the few times when the world collectively pauses. Projects, meetings, and emails take a backseat, and the industry itself takes a breath. There’s no guilt, no inbox lurking in the background—just a universal reset button, where time with family, friends, and genuine relaxation take the lead."
In this season that allows for complete disconnect, the mind finally gets a chance to recharge, preparing event professionals to return after the holidays with a fresh, creative outlook and renewed motivation.
Why Downtime Fuels Innovation
For true creativity to flourish, the mind requires moments of downtime. Some of our best ideas emerge during mundane activities—such as taking a shower, strolling through the park, or engaging in a relaxing pastime—where "production mode" gives way to unstructured thought. As Crease observes:
"The brain needs rest to fuel its most innovative ideas. Neuroscience supports this - 'default mode' (a rest state) lets the mind wander, opening the door to flexibility and fresh thinking. That’s why some of our best ideas pop up in the shower, or on a long walk, where our 'production mode' is blissfully absent."
In essence, Christmas break can serve as a “brain shower” for event professionals, allowing them to return to work with fresh ideas and renewed motivation.
The Unique Beauty of the Christmas Pause
Christmas holds a rare charm that sets it apart from other times of the year. Beyond the temporary quiet of inboxes and work projects, there’s a universal spirit of togetherness, joy, and creativity embedded in the season. The vibrant festive colors, the warmth of holiday decorations, and the simple yet imaginative traditions—like wearing paper hats, playing charades, and gathering for board games—add a layer of playfulness that rekindles a childlike joy.
Christmas is also a season of sensory experiences that enhance our creativity. The sights, sounds, and smells of the holidays engage the senses and invite a kind of unstructured, playful thinking that we often lose in our everyday routines. With screens off and emails ignored, our minds can immerse in these moments, finding inspiration in laughter, shared stories, and spontaneous ideas sparked around the table. It's in these joyful, unpressured moments that the mind regains its agility and spark, ready to face the new year with fresh ideas. Crease notes:-
"With the magic of the festive colours, decorations, and activities that encourage creativity in all its playful, childlike forms; (we play board games, charades, and wear paper hats), we're (generally) away from screens; hopefully surrounded by laughter and playfulness. We remember the simple joys that keep our imaginations sharp. It’s in these unpressured moments that the creative brain gets its spark back, refreshed and ready for a new year of big ideas."
Embrace the Pause, Reignite Your Creativity
This Christmas, rather than just looking forward to the time off, consider it an opportunity to reconnect with your creative core. Let yourself fully unplug from the routines of work and immerse in the tranquillity and wonder of the season. Relish the quiet, let your mind wander, and take in the beauty and inspiration that the holidays offer.
"So, this Christmas, relish that quiet pause. Your creative mind will thank you"
By embracing this downtime, you’re not only giving yourself a chance to recharge but also preparing for a new year with a refreshed, creative spark, ready to meet the endless possibilities that the world of brand experiences and events will bring in the months to come.