Cannes Lions makes space for marketers to reflect on the genre-defining work that sees the advertising industry make real-world impact. Creativebrief asked industry leaders, including Wonder's Amelia Shepherd, what sparked their creative thinking at Cannes this year.
Creativebrief: Yes you Cannes!
Amelia Shepherd, Director of Growth
After attending Cannes for the first time, it struck me that the event’s real purpose is rooted in people: connection, community, creativity and collaboration. In between all the shared insights and celebrations of creativity, the biggest benefit was reconnecting with people, meeting new talent, building new partnerships, getting inspired, finding new ops and – most importantly – having fun. I’ll return to Wonder with renewed energy to get out more and make more face-time with teams, peers, and partners. And remember that one of our industry’s biggest perks is the fun it can bring.