Conference News: Wonder reveal the power of emotions in experience design

Held at Soho House, Dean Street, the session entitled ‘Matters of the Heart’ and led by renowned cognitive scientist Katherine Templar Lewis was an exploration of how emotions can be harnessed to create more engaging experiences, stimulate memory, influence decision-making and incite positive action.

Templar is an expert in the field of neuroaesthetics and has worked alongside Google, Nike and Beyoncé to help accelerate the real-world applications of scientific research.

The interactive keynote and Q&A session with Templar and Wonder executive creative director, David Crease, covered topics on multi-sensory stimuli, the power of oxytocin and AI’s ability to write stand-up comedy.

Industry leaders from different disciplines filled the Dean Street screening room, including guests from Expedia, Google, Santander, Stripe and Vodafone.

Introducing the session, Wonder director, Dan Keene said: “We hope guests leave Wonder Together sessions feeling both inspired and informed; with fresh, relevant knowledge to reflect upon, share and leverage in their day jobs. Given Wonder’s ambition to create more human business experiences for clients, we hope these sessions will help challenge the industry to think differently about what’s possible.”