Wonder: Corporate Events Agency

We help brands connect with the people that matter most to them across every business touchpoint. From conferences and live events to staff engagement strategy, logo-to-live brand playbooks, sponsorship activation, exhibitions and more, we create and translate big campaign ideas into real-world experiences.

As B2B event specialists, Wonder helps bring your customers closer to your brand, product and mission by creatively communicating your business message and driving tangible results. We challenge outdated perceptions in B2B marketing, leading with bold creativity routed in audience-first thinking. We do this by first wondering what’s possible before making it a reality.

Wonder is a multi-award winning agency, having won numerous agency of the year awards, including most recently winning Best B2B Event in The Drum Awards for B2B for Google Marketing Live.

Humanising corporate events

In today's fast-paced digital world, where technology dominates business interactions, the human element of corporate experiences often takes a backseat. However, when it comes to delivering successful corporate events and experiences, nurturing meaningful human connections is more critical than ever. In the global B2B buying journey, events and experiences may be one of the only times certain prospects meet your brand and your team in the physical space, and it’s essential to leave a positive, personal and persistent impression.

Human connection lies at the heart of every successful corporate event. It involves building relationships, fostering trust, and creating authentic experiences that resonate with attendees. Rather than focusing solely on transactional outcomes, corporate events should prioritise establishing emotional connections between participants. By appealing to the human side of business, event organisers can generate long-lasting impressions and facilitate fruitful collaborations.

Changing expectations

As time goes on, particularly after the post-pandemic shifts, audience expectations for corporate events are fundamentally changing. Attendees are looking for more engaging, interactive, and meaningful experiences. Traditional formats like long speeches and PowerPoint presentations are becoming less effective and events need to adapt to these changing expectations by breaking formats, challenging the interactivity status quo, and crafting more immersive experiences.

Corporate events are increasingly expected to align with the values and purpose of the brand, its employees, its team and wider societal and cultural shifts. Attendees want to see the company's commitment to social responsibility, sustainability, diversity, and inclusion reflected in the event. It’s just as much about what happens outside the event as what happens within the hours/days of the experience. For example, ensuring your carbon footprint is minimalised by using local suppliers to reduce transportation emissions.

Purpose and CSR

Brands are under increasing societal pressure and are rightly placing an increased emphasis on social and environmental responsibility. Audiences are more sensitive than ever to the world outside of an event and the influences that shape it. In a climate of cutbacks and crisis, the people we are speaking to are more likely to question an experience that might be considered decadent, tasteless or tone-deaf.

With the breaking down of walls between who we are personally and professionally, the need for transparency, honesty and humanity is more important than ever. Integrity is everything, and contrivance doesn’t wash.

We have seen a resurgence of empathy and altruism in the wider cultural context - solidarity in the face of societal crises - makes the meaning (not just the framing) of events and experiences all the more important for audiences.

Stakeholders, including customers, employees, investors, and regulators, expect businesses to contribute positively to society and campaigns, experiences and corporate events must align. Purpose-oriented, sustainable, and inclusive events demonstrate a company's commitment to these values, enhancing its reputation and fostering goodwill among stakeholders.

Creating community

A sense of community fosters a sense of belonging, facilitates networking opportunities, and provides a platform for knowledge sharing and collaboration. Often, it’s the only opportunity for people from multiple businesses to gather under one roof to share knowledge, ideas and passion for the topic.

Corporate events often feature keynote speakers, workshops, and panel discussions, where industry experts and thought leaders share their insights. The community aspect allows attendees to engage in active discussions, ask questions, and gain valuable insights from both the speakers and fellow participants. This human interaction enhances the learning experience, encouraging the exchange of ideas and the exploration of different perspectives.

Moreover, an event community provides a platform for attendees to showcase their expertise, achievements, and innovations. It promotes collaboration and encourages individuals to share their knowledge, experiences, and best practices.

To learn more about how Wonder can help you meaningfully connect with your audiences, contact max@wearewonder.com