Wonder: Global Exhibition Agency

We help brands connect with the people that matter most to them across every business touchpoint. From conferences and live events to staff engagement strategy, logo-to-live brand playbooks, sponsorship activation, exhibitions and more. We create and translate big campaign ideas into real-world experiences.

As B2B event specialists, Wonder helps bring your customers closer to your brand, product and mission by creatively communicating your business message and driving tangible results. We challenge outdated perceptions in B2B marketing, leading with bold creativity routed in audience-first thinking. We do this by first wondering what’s possible before making it a reality.

Wonder is a multi-award winning agency, having won numerous agency of the year awards, including most recently winning Best B2B Event in The Drum Awards for B2B for Google Marketing Live.

B2B Exhibitions

B2B exhibitions play a crucial role in the B2B marketing strategy, offering unique opportunities for businesses to connect, showcase their products and services, and build valuable relationships. These events bring together industry professionals, decision-makers, and potential clients in a focused and interactive environment, making them an essential component of any B2B marketing plan.

Exhibitions provide a platform for businesses to exhibit their offerings directly to a targeted audience. This face-to-face interaction allows for in-depth product demonstrations, hands-on experiences, and personalised discussions, enabling companies to highlight their unique value proposition and differentiate themselves from competitors. The physical presence and tangible demonstrations at exhibitions can leave a lasting impression on potential clients, facilitating trust-building and increasing the likelihood of business collaborations.

The Law of Attraction

From top of the funnel engagement through to eventual commercial conversion, in the controlled environment of an exhibition where a brand is limited to the confines of the X by Y space on the show floor, standing out amongst the noise is essential. With every business trying to entice the finite number prospects, partners and people at the show, providing a unique, entertaining and informative experience that meets the audiences’ expectations and needs better than your competitors is no mean feat.

Every exhibition is different, varying in audience, market maturity, investment, location, cultural nuance and many, many more factors. Some opt for quirky, interesting and engaging design language and creative themes, others go for the ‘my-screen-is-bigger-than-your-screen’ approach or more recently, the use of 3D billboards on stand as observed at MWC this year. Less popular with the move towards sustainable experiences is the giving away of event swag. Is another branded biro really what your prospects want? Whatever attraction methodologies you go for it has to be enough to make you cut through the noise

Google for Education at Bett

Having worked with Google for Education at the Bett Show, Europe’s largest Educational Technology show, we have had a unique insight into how the business has taken the market by storm, leveraging this flagship event to connect with tens of thousands of decision-makers. When we started working with Google for education, they were relatively unknown as an Education Tech provider. We had a task to simultaneously build awareness and at the same time, drive lead generation.

Big, bright and bold creative allowed us to capture the hearts and minds of the audience with exciting and dynamic design. From the inner workings of the Chromebook to a Willy Wonka-inspired factory of learning, we helped build the brand into the juggernaut that it is today.

More recently, however, Google for Education has had the opportunity to connect with customers, partners and prospects off the show floor. In 2023 we crafted a unique, tailored and guided tour for high-value customers off the show floor. A multi-room guided journey allowed Google’s people to showcase products in a more intimate space, allowing the team to build and strengthen relationships with the people that matter most to them.

This unique approach didn’t stop the brand from having a presence on the show floor, however. The brand opted for a content-first, value-driven and insights-sharing approach by making the entire exhibition stand a stage and seating area.

To understand how Wonder can help you create meaningful relationships and accelerate prospects down your marketing funnel, contact max@wearewonder.com