The Banking Circle Open
Connecting on court
Venue
The Lensbury Club
Location
London, United Kingdom
Event Type
Sponsorship + Hospitality
( Challenge )
Building richer connections
Banking Circle needed to engage a critical client base with a premium client and brand experience, deepening relationships and leaving a lasting positive impression.
The brief was to create a clear itinerary for two guest groups, which included designing and delivering a complementary engagement experience and taking clients to the Wimbledon Championships. The experience needed to feel high-end, engaging and on-brand for Banking Circle and its guests.
( Strategic Spark )
An unmissable moment
Given that this audience already enjoys access to the world’s finest luxury experiences, we needed to offer something truly money-can’t-buy.
This meant curating an activation that stepped beyond the ordinary, giving guests unforgettable stories to share and a lasting memory created by Banking Circle.
( Solution )
The Banking Circle Open
Hosted at the prestigious Lensbury Club, we launched the Banking Circle Open: a high-impact tennis experience giving guests a rare chance to share the court with British tennis royalty, former ATP World No. 1 and multi-Grand Slam doubles champion, Jamie Murray.
Every attendee enjoyed dedicated court time trading shots with Jamie, experiencing his masterly net play up close across custom-branded Banking Circle courts. This energetic session was followed by an intimate live Q&A, structured networking and hospitality at the club.
To complement the Banking Circle Open event, we also managed logistics, accommodation and transport for the brand's VIP guests at the Wimbledon Championships. Throughout the tournament, their guests enjoyed five-star service, premium room drops and a branded fleet of Mercedes S-Class and V-Class shuttles, for a completely frictionless transit experience.
