+ Google for Education

Creating a hands-on museum at Bett.

Venue

ExCeL

Location

London

Event Type

Exhibition stand

We were tasked to create an engaging and interactive exhibition stand for Google for Education at Bett.

The stand needed to appeal to a wide range of attendees including teachers, IT decision makers and children. Going into our seventh year of collaborating, we needed to place Chromebooks at the heart of the design as well as champion the helpfulness of Google for Education.

Using a design language inspired by a 'hands-on' museum, we created an interactive journey for visitors to explore and discover, whilst also highlighting the simple ways Google for Education products make teaching lives better.

To add to the museum and knowledge gathering experience, visitors entered the stand via a welcome desk complete with physical maps of the space, allowing self-led discovery and exploration through the area, until they reached the Chromebooks at the heart of the design. Combining teaching and partner education areas with playful yet accessible interactive elements gave visitors a strong balance between learning from experts and hands on product engagement.

  • 32% increase in leads YoY
  • 33 tech partners featured on the stand
  • 40 sessions in the teaching theatre reaching 1.2k people

The stand had the 2nd longest dwell time of the whole show

The stand included:

Product demos, teaching theatre, hands-on teaching area

A massive thanks to Team Wonder for all their hard work delivering such an amazing Bett. You once again produced a creatively exceptional stand, excelling year on year to showcase the best of Google for Education.

Amy Zancanaro
Marketing Lead UK & Southern Europe
Google for Education