Creating an educational community space at Bett.
We were briefed by new client Canva, partner of Google for Education, to help them create their first ever exhibition stand at Bett.
The stand needed to cut through the noise at a busy exhibition, with an engaging and vibrant space that would help them launch Canva for Education, a free design platform for schools worldwide.
We needed to ensure that Canva appealed to a variety of attendees (teachers, IT decision makers and children), whilst also championing their new platform and educating visitors on how it worked.
We took the online graphic design tool’s core company values as a starting point (to be human, inspiring and empowering) and created a welcoming, open and natural stand experience in collaboration with the Canva team. The space was peppered with bold and colourful graphics and clever design elements to maximise space across multiple zones. The stand housed an educational tutorial area, community building touches and playful props to inspire and educate visitors.