Bringing CMYK savings to life.
Popping up across the UK with our branded experience for students.
Our activation for the technology giant needed to highlight to fresher students (and their parents alike) the core benefits of buying Epson's most sustainable printer yet – EcoTank. In particular, Epson needed an engaging and eye-catching experience that we could tour across the UK to educate visitors on the savings and benefits the printer could offer. So, to capitalise on students and parents preparing for the start of the university year, we took our activation on the road to shopping centres across the UK.
Championing the refillable CMYK element of the printer in a fun three-way pop-up, the branded experience aimed to easily grab attention and offer up clear information on the benefits of investing in the EcoTank.
Visitors to the branded experience entered our activation and found each corner championing a different EcoTank element. They could find content for their social feeds using #EcoTankOnTour in the completely cyan student bedroom, get discounts and learn more about on EcoTank Savings in our educational corner, and even win prizes in the interactive time trial by guessing what other essential student items added up to the total estimated EcoTank savings.
Wonder have been great at interpreting the brief and finding a creative and fun way to engage our target audience of students and their parents.
Channel Marketing Manager