+ Nike

Designing in-store for Nike Town.


Nike Town



Event Type

Retail Experience Design

D/MS/X, AF1 and Shox hit the floors of Nike Town London.

We were excited to grow our relationship directly with Nike at the end of 2019, as they commissioned us to translate a series of major creative campaigns to a physical presence, with builds in-store across Nike Town London and other Nike Retail units.

We worked with partners in set build and graphic production to design and manage custom made plinths, displays, exhibitions, product walls and store layout configuration for the brand team at Nike.

We’ve loved being design agency partners for these global campaigns and moments, helping to provide direction on how to get the most impact in order to showcase the power of such a strong and influential brand. Using our in-house studio expertise to bridge the gap between brand aspiration and realising the best quality for physical build, we’ve maintained the quality of the creative from design through to display – and we look forward to seeing what the future brings with this exciting partnership.

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