+ Santander
Recreating Madrid at the UCL Final.
Venue
Wanda Metropolitano Stadium
Location
Madrid
Event Type
Hospitality Experience
Santander were celebrating their first year as UEFA Champions League sponsor by putting on the ultimate VIP experience.
The experience needed to provide the perfect backdrop to the final for lucky employees from all over the globe – 20 countries as far-reaching as Poland, Mexico and Argentina. Seamlessly taking guests from pre-match excitement to post-match party, we wanted to celebrate Santander’s involvement but also honour the host capital city – and so the mini-Madrid experience was born.
Working with Fuse, we sourced and produced the show from head to toe – from the one-off branded red lion at the entrance to the gentle dusky pre-match up-lighting.
The lighting drew attention to the main stage for the event – an incredible replica of Madrid’s infamous Puerta de Alcalá, lit up in the bold Santander colours. Guests relaxed in our lounge chill out zone with freshly prepared food and drinks, whilst watching a Q&A Brazilian football icon Ronaldo. Post-match the mood was subtlety shifted to a night-time vibe with ambient blue lighting and branded gobos. A DJ continued the party and branded fan giveaways maintained the mood.
