Santander Madrid UCL Final
An experience inspired by the culture of Madrid
Venue
Wanda Metropolitano Stadium
Location
Madrid, Spain
Event Type
Hospitality Experience
Santander were celebrating their first year as UEFA Champions League sponsor by putting on the ultimate VIP experience.
Working in partnership with lead agency Fuse, Wonder was tasked with creating a stand-out experience to host Santander's senior customers and staff at Europe's largest annual sporting spectacle.
( Challenge )
Create an unforgettable experience
In its inaugural year as a UEFA Champions League sponsor, Santander needed to use the Final to maximise connections with their VIP audience. With senior stakeholders from global business partners and internal Santander staff attending, Santander sought to put on the ultimate hospitality experience that celebrated the brand, curated conversation and built excitement ahead of the biggest match of the European season.
( Strategic spark )
Magnificent Madrid
Madrid has been home to some of football's greatest players, from Zinedine Zidane to Cristiano Ronaldo, Fernando Torres to Antoine Griezmann and boasts not one, but two historic teams on the global stage. It is also the home of Santander's international head office.
To celebrate the return of Europe's biggest annual sporting event to the Spanish capital and the city's contribution to the global game, we wanted to harness the footballing spirit of Madrid. We sought to celebrate the city, champion the culture, honour the clubs, commend their victories, and champion the people who are the beating heart of Madrid.
( Solution )
Culturally connected
An incredible replica of Madrid's infamous Puerta de Alcalá lit up in the bold Santander colours played host to the 200-strong global attendees.
Through an incredible array of locally sourced F&B, architectural storytelling and a guest appearance from Brazilian legend, Ronaldo, we captured the spirit of this great footballing city and elevated the Santander brand to the VIP attendees.
