Placing the host city culture at the heart of sponsorship.

Santander were celebrating their first year as UEFA Champions League sponsor by putting on the ultimate VIP experience.

Working in partnership with lead agency Fuse, Wonder was tasked with creating a stand-out experience to host Santander's senior customers and staff at Europes largest annual sporting spectacle.

Our challenge: A sponsorship spectacle.

Santander was celebrating their first year as a UEFA Champions League sponsor and needed to put on the ultimate VIP backstage hospitality experience for lucky employees from all over the globe.

Strategic Spark: Magnificent Madrid.

Madrid, the home of Santander HQ, hadn't hosted a Champions League Final for 30 years. To celebrate the return of Europe's biggest annual sporting event to the Spanish capital, we took architectural cues combined with local culture to put the city at the heart of the sporting spectacle.

Our Solution: Culturally connected.

An incredible replica of Madrid's infamous Puerta de Alcalá lit up in the bold Santander colours, played host to the 200-strong global attendees. Guests relaxed in our lounge chill-out zone with freshly prepared food and drinks whilst watching a Q&A with Brazilian football icon Ronaldo. Post-match, the mood was subtlety shifted to a night-time vibe, with ambient blue lighting and branded light projections.