Harnessing change to energise a global workforce

BT

( Challenge )

A new dawn

BT wanted to use its rebrand as a moment of transition from a much-loved phone company to a leading tech brand of tomorrow. The new brand triggered a cascade of new solutions, values and mindset that they wanted to communicate as one. As the experience creators, we were entrusted to turn this moment into a celebration of what was to come.
( Strategic spark )

Brand world

Rooted in BT’s brand and communications was the idea of a world of solutions open to everyone. The experience they wanted to create needed to be driven by the rebrand, but with a depth that showcased every part of who they are. We focused on developing a live experience that allowed their audience to go beyond the brand to discover their brave new world.
( Solution )

Logo-to-live

We produced BT’s first playbook on how to bring their new brand and capabilities into reality. What started as a logo was translated into a living brand world that their audience experienced across a three-day multi-environment event that aligned, informed and empowered their community. It was the beginning of something new that would define the next chapter of their story.