We needed to build a hybrid experience that dismantled the barriers between them and us. Executives, managers, and assistants all needed to have an equal voice in order to drive the business forward. So, we asked ‘what if?’ at every part of the process. What if it felt like we were all at home together? What if the conversation was the conference? What if everyone was heard?

We developed an experience format that made people feel comfortable both physically and mentally. We did this by building a simple home environment that was used as a canvas for a series of emotive, thought-provoking questions that stimulated thinking, interaction, and debate. The space wasn’t the hero, the people in it were. Sometimes the most powerful experiences do not have flashy or complex builds; they use space to allow the audience to take centre stage.