Brand activation events that deliver

Brand awareness is not enough. People need to feel something. They need a moment that shifts how they see you.

We create brand activations that move audiences from recognition to connection. Experiences that are designed to be felt, shared, and remembered. Whether it is a festival takeover, a product launch, or an immersive brand world, we turn strategy into moments that stick.

We have delivered Vodafone's presence at Glastonbury for multiple years, creating experiences that connect with festival audiences and cut through the noise. We developed Klarna's Global Brand Playbook, shaping how they show up in markets worldwide. When Amazon Ads needed to make an impact at OMR and MWC, we built activations that stopped people in their tracks.

These are not one-off projects. They are partnerships with brands who trust us to understand their audience and translate strategy into experience.

Activating Genesis' title sponsorship of the Scottish Open to launch the luxury automotive in Europe. A fresh sponsorship activation approach that would bring to life the brand’s luxury credentials as well as the distinctly Korean ethos of ‘Son Nim’ - treating people like guests in your own home.

We create brand activations for technology, fintech, telecommunications, and consumer brands. Our roots are in B2B, but we bring the same strategic rigour to consumer-facing work when the brief demands it.

We understand that different audiences need different approaches, and we design activations that meet people where they are.

Reimagining the exhibition experience from the ground up – from driving brand awareness on the show floor to immersing key clients in a never-before-seen off-floor experience and building deeper relationships through curated off-site moments.

Check out the immersive workshop that harnessed the power of surprise, storytelling and the senses.

We do not start with creative concepts. We start with your audience.

Who are you trying to reach? Decision-makers at a trade show. Festival-goers discovering your brand. Consumers who have heard of you but do not yet care.

What do you need them to do? Notice you. Engage with you. Remember you. Talk about you.

Every creative decision flows from those answers. The format, the environment, the moments of interaction, the story we tell.

Our process covers the full journey:

Strategy and Insight

We define the role of the activation in your wider marketing strategy. We identify what will resonate with your audience and what success looks like.

Creative Development

We develop concepts that are bold, distinctive, and true to your brand. Ideas that earn attention rather than demand it.

Production and Delivery

We build and deliver activations at any scale. From intimate pop-ups to large-scale festival installations, our team handles fabrication, logistics, and on-site management.

Measurement and Impact

We capture data, feedback, and content to help you understand the impact and inform future campaigns.

Vodafone started its first year as the connectivity partner of the iconic Glastonbury festival in 2023, providing the telecom giant with the opportunity to connect with the UK’s largest festival audience at one of the most culturally relevant experiences on the global stage. Over the last three years, in collaboration with lead sponsorship agency Fuse, Wonder has provided a seamless design and production experience for 210,000 people who flocked to Worthy Farm. 

We deliver brand activations across the UK, Europe, and internationally. Our production team and supplier network means we can scale ideas across markets while maintaining quality and consistency.

Whether it is a single-city launch or a multi-market campaign, we adapt to each context without losing what makes the experience powerful.

OMR's most talked-about brand house: a bold two-storey build that balanced business goals with human needs, offering smart spaces for both connection and conversation.

The space showcased the diverse, but direct connections Amazon Ads can facilitate between advertisers and their audiences with a exciting, bright and inviting design. 

We design activations with sustainability in mind. From material choices and build methods to logistics and waste management, we help brands reduce their environmental footprint without compromising on impact.