OMR seamlessly merges the worlds of business with the passions of its attending audiences, and this people-first approach to commercial connections shaped a 'B2C2B' approach for Amazon Ads at OMR24.

A living, breathing space that could flex to the interests and intentions of stand guests, whilst being bold enough to stand out amidst the buzz of brands at the festival.

The principle of a 'B2C2B' space that could flex to both business objectives and human needs meant that stand design was critical. Given the need for areas dedicated to both private and semi-private meetings, we conceived an innovative two-storey build that allowed for a healthy mix of casual conversation spots and closed meeting rooms. 

These upstairs areas were designed as 'living rooms' with adaptive lighting to fit whatever Amazon brand was being discussed, from Prime Video blue to Twitch purple. On the ground floor, the back of the stand featured our Prime Video Bar, with generous seating for guests to chill and chat, alongside a Twitch gaming 'front room' and an area dedicated to Prime Video's upcoming coverage of Wimbledon.

Finally, as 6 o'clock rolled around, the entire space flipped into 'Night Mode' - the reception desk transforming into a DJ booth for a live-streamed performance by Twitch legend Anastasia Rose.

Creating a space that showcased the diverse, but direct connections Amazon Ads can help facilitate between advertisers and their audiences with a bold, bright and inviting design helped make this one of the most talked about brand spaces at OMR24.