Google Marketing Live
A business experience powered by human interaction
Venue
Halle 550
Location
Zurich, Switzerland
Event Type
Conference + Exhibition
Google Marketing Live (GML) is one of the most important tentpole events for Google globally. Based in San Francisco, the event was traditionally broadcast globally to many, but only attended by top executives in-person.
In 2022, things would be different. For the first time ever, the San Francisco hub was connected with the global community, and Wonder were tasked with creating and producing the EMEA GML experience in Zurich, Switzerland for 700 key partners.
( Challenge )
Get Google Marketing Live back to IRL
Google wanted to kick off the return of tentpole events to their customer calendar in a way only Google could. They wanted a regional, multi-market experience that seamlessly mirrored and connected with the San Francisco HQ event. We needed to demonstrate real-world value to customers, making sure they recognise the benefits of attending in-person, whenever possible.
( Strategic spark )
Whole-self design
In the wake of the pandemic, with work and life now more inextricably connected than ever, events should be designed for people’s ‘whole-selves’. Whole-self experience design caters not just for our audiences’ business needs, but their human needs too. This influenced both our format and flow, allowing for moments of creativity, curiosity and community throughout the experience.
( Solution )
People-first B2B
Bringing the needs of Business and People together in one place to deliver tangible value through real-world connections. From the traditional keynote that united the Google ecosystem, to product demos - designed, ground-up around human interaction; natural networking and unique 1-to-1 roundtable debate with top Google product designers…all topped off with a kick-ass music event.
One of the most sustainable Google events to date
One of the most sustainable Google events to date
With 20+ tonnes of carbon emissions avoided and 7,343.04 kg of event material diverted from landfill.
( Results )
Highest CSAT score globally
101% target audience reached
82 roundtables
8 bespoke product demos
“The insightful strategy, dynamic creative and seamless execution allowed our teams to efficiently and effectively spark conversation and forge deeper relationships with some of the people who matter most to our business.”
( Marketing Manager, Google EMEA )
