Google Marketing Live
A business experience powered by human interaction
Conference + Exhibition
Google Marketing Live (GML) is one of the most important tentpole events for Google globally. Based in San Francisco, the event was traditionally broadcast globally to many, but only attended by top executives in-person.
In 2022, things would be different. For the first time ever, the San Francisco hub was connected with the global community, and Wonder were tasked with creating and producing the EMEA GML experience in Zurich, Switzerland for 700 key partners.
( Challenge )
Get Google Marketing Live back to IRL
( Strategic spark )
( Solution )
One of the most sustainable Google events to date
( Results )
Highest CSAT score globally
101% target audience reached
8 bespoke product demos
“The insightful strategy, dynamic creative and seamless execution allowed our teams to efficiently and effectively spark conversation and forge deeper relationships with some of the people who matter most to our business.”
( Marketing Manager, Google EMEA )