People are the driving force behind BT’s global success. They deliver world-class solutions and, in turn, deserve to be empowered and celebrated. Our goal was to harness this energy, creating an experience that would inspire, excite and leave a lasting impact on those at the heart of the brand.

The Growing Global Awards put BT’s people front and centre in a spectacular evening of recognition and entertainment. A bespoke gala environment was designed with a stage in the round, ensuring an immersive and inclusive atmosphere.

High-energy performances and entertainment set the tone before football legend Rio Ferdinand took the stage for an inspiring Q&A, weaving in his personal journey of global success. The night culminated in a show-stopping performance from Get Funked, followed by DJ Live, keeping the energy high and the celebrations going.

This was more than an awards ceremony - it was a powerful, unforgettable experience that reinforced BT’s commitment to its people and their role in shaping the brand’s future.