Adobe Experience Makers
Inspiring creativity through an evolving visual narrative
LOCATION
Virtual Experience
EVENT TYPE
B2B Conference
( Challenge )
Never stand still
Having taken their Experience Makers event from a live ‘in person’ experience to a digital broadcast, Adobe challenged us to create an event identity to inspire the next generation of Experience Makers. They wanted an ownable identity which would evolve over two months of curated social media content, email invitations, digital platform design, web assets, animations and event content.
( Strategic spark )
Picture power
If a picture speaks a thousand words, then how much can we say with many pictures? We realised that we could create forms with character and personality by using the wealth of Adobe shapes, colours, patterns and textures. These could move, interact and animate over time to tell meaningful stories which evolve across different digital landscapes.
( Solution )
Identity with soul
We worked with Adobe to storyboard a full narrative to describe just what can happen when Adobe products and creative minds meet; opening up a ‘pandora's box’ of creative tools and assets that interplay and combine with the ‘creator’ to shape unique and groundbreaking experiences. We translated this story into a bold key visual which developed over time, through animation in 2D and 3D to inspire Experience Makers of the future.
( Results )
250+ deliverables designed
1 million people targeted
