In a world where brands and artists are becoming universes rather than companies or properties, there was an opportunity to take the core elements of ‘Love For Sale’ and build a world that enveloped the audience. We looked at the key attributes of the ‘Love For Sale’ album for inspiration. Taking cues from the Art Deco style of the time, the jazz feel of the music and the intimacy of the recording itself, we translated all of these and built them into a visual medium, creating a world around the album and Lady Gaga.

Shooting in a studio in LA, the performance showcased Lady Gaga and her five piece band playing tracks from the new collaboration album. Using the event identity we created a toolkit for over 20 Fan Zones globally that would broadcast the pre-recorded show ‘live’, inviting the audience into the world of Lady Gaga and ‘Love For Sale’. Our Fan Zones included unique moments that interacted with the show physically and through broadcast, allowing them to feel like they were a part of the show that was unfolding before them. 

The experience was created by Amplify, part of our agency family