Conference Agency, UK

Modern conference audiences are looking for more than information - they want connection. In an age of digital noise and fragmented attention, people value experiences that feel personal, human and genuinely engaging.

People want to be part of the conversation, not just sit through presentations. That means opportunities to interact, share ideas and build meaningful relationships.

The most effective conferences today create space for that connection - through thoughtful formats, authentic speakers and environments designed to foster dialogue, not just delivery.

Creating more human, connected conference experiences isn’t just a theory - it’s something leading brands are already putting into practice. 

From building trust through authenticity to designing spaces that encourage real conversations, the following case studies show how Santander, Google and Asana have reimagined their conference presence to resonate with modern audiences. 

Each example highlights a different approach, but all share the same goal: creating meaningful moments that go beyond the stage.

The Asana Work Innovation Summit is a global series of events that brings together leaders and experts in work management to dive into the new era of work in the age of AI. Attendees hear about the latest announcements on the product roadmap, delve into thought-provoking sessions on the future of AI and learn how to maximise their Asana platform experience.

Google Marketing Live is one of Google's key global tentpole events, bringing together 700 of its top advertisers, agencies and brand partners. The experience has been reimagined from the ground up, shaped by our ‘whole-self design’ strategy - a deep understanding of the personal and professional priorities that define today’s B2B audiences.

One of Santander’s flagship events, the Annual Reception at the prestigious British Museum, positions the brand as a leader in education, employability and entrepreneurship — engaging existing clients, new prospects and key opinion formers from across the education sector.