UK Annual Reception
Showcasing Santander's vital role in education
Venue
The British Museum
Location
London, UK
Event Type
Evening Reception
( Challenge )
Communicate Leadership
We needed to create a high-quality reception that reflected the profile and calibre of guests attending one of Santander UK's most significant events of the year.
Hosted at the prestigious British Museum, the venue provided a stunning backdrop for the evening while presenting the logistical challenge of a 90-minute turnaround from public closing to a live event.
Our objective was to position Santander UK as a leader in education, employability and entrepreneurship, engaging an audience of existing clients, new prospects and key opinion formers within the education sector.
( Strategic Spark )
Transformational Execution
With just 90 minutes to transform the venue, we had to think creatively to maximise impact in the shortest time while retaining premium cues and ensuring a distinctive, brand-owned experience.
( Solution )
Prestige Meets Speed
Reflecting the forms of the Santander flame, our event identity positioned the event and Santander as the spark - both catalyst and connector to help people prosper, inspiring them to ‘make their better happen’.
The blank canvas of the British Museum was transformed quickly and beautifully with impactful, effective and environmentally friendly solutions such as lighting and animation with minimal printed graphics.
Guests enjoyed networking and learned about the progressive role Santander plays in education through a keynote by the Chairman, William Vereker and panel sessions hosted by presenter and journalist Kirsty Wark.
The event also featured a showcase of the Santander X Award finalists, celebrating innovation and entrepreneurship, while marking the milestone of Santander’s 175th anniversary with a special interactive tribute.
Autumnal theming was used to style the space, and guests enjoyed an array of canapes and bowl food made with sustainable and seasonal ingredients.
( Results )
400+ guests
90 minute changeover from public access to event start
81% of assets were hired or made from reclaimed materials
91% of materials were recycled post-event
"There has been nothing but high praise to everyone for how professional the event ran from start to finish. The smoothness and high-quality nature of the event and the sense of camaraderie in the preparation and night itself were down to your hard work and commitment. It truly was an amazing event!"
( Sponsorship & Events Manager, Santander )
