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Standout Trade Show Events

Wonder pushes the boundaries of what's possible across trade shows, specialising in exhibition presence for ambitious B2B brands. We create, design and produce trade show experiences that attract the right people, start the right conversations, and convert attention into opportunity.

We design and deliver trade show experiences that cut through the noise of a busy show floor. The companies that win are not the ones with the biggest stands, but the ones with the clearest stories and the smartest experiences.

What we do

We design and deliver trade show stands built to win the floor. Industry tentpoles, sector showcases, multi-show programmes. Story, layout and on-stand engagement all built to serve one goal: the conversations you need to have.

Markets

We are headquartered in London with offices in New York and a network spanning Los Angeles, Sydney, and Paris. We deliver trade show experiences across the UK, Europe, North America, and beyond.

Sectors

We deliver trade show experiences for technology, fintech, and enterprise brands. Our clients exhibit at competitive industry events where the quality of their presence reflects the quality of their brand.

Audiences

We craft experiences for B2B and B2E audiences: decision-makers scanning the floor, existing customers checking in, and prospects who do not know your name yet. Every creative and production decision flows from what those people need to think, feel, and do next.

Services in-house

Strategy and planning defines objectives, audience needs, and success metrics. Creative and design develops stand concepts built for engagement. Production and build manages fabrication, graphics, AV, lighting and on-site management. One team, one relationship, from brief to delivery.

  • Strategy
  • Creative and design
  • Project management
  • Production
  • Client services
Amazon Ads needed to stand out across two of the most competitive trade environments in Europe. At OMR Festival in Hamburg we built a two-storey stand with brand lounges and a Prime Video bar, hosting 750+ guests at 93% satisfaction; at Mobile World Congress we created an 'order amongst chaos' lounge for substantive conversations with telecom decision-makers. Two shows, two stand-out builds.
We delivered a three-part trade show presence for Google for Education at BETT: an interactive on-floor stand, an off-site immersive workshop for 850+ decision-makers, and an exclusive networking event. It grew on-floor visitors 51% year on year and drew 200 C-level attendees.
Trade show presence that works the whole funnel.
Stripe needed to win attention at Money20/20 in Amsterdam, among the biggest names in fintech. We designed a booth centred on human curiosity, using beautiful design and smart storytelling to draw the right audience in.
A trade show stand built to convert footfall into conversations.

Building brands
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