Stripe
Getting closer to audiences at Money20/20
VENUE
Amsterdam RAI
LOCATION
Amsterdam, Netherlands
EVENT TYPE
Business Experience
( Challenge )
Create a differentiated destination
Returning to Money20/20 - one of the biggest events in the fintech calendar - Stripe challenged Wonder to create a differentiated destination for inspiration and conversation.
We needed to use strong brand messaging, showing maturity but retaining their core identity and providing a homely feel to the space, the antithesis of the corporate finance world.
( Strategic Spark )
The power of human curiosity
To connect Stripe and its Money20/20 attendees, we found the common thread between them: curiosity. Both Stripe and its audiences at the event were bonded by their insatiable desire to learn, develop and innovate.
User-first thinking is crucial to Stripe's brand and business, and staying true to this ethos meant designing a space that prioritised a positive human experience, whilst facilitating knowledge-share, discovery and conversation.
( Solution )
Get Closer
An intriguing and welcoming space for business conversation.
From the product demos to the networking lounge, the meeting room to refreshments, beautiful design language coupled with smart storytelling brought the brand closer to its audiences...and its audiences closer to their business aspirations.
