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Stripe

  • VENUE

    Amsterdam RAI

  • LOCATION

    Amsterdam, Netherlands

  • EVENT TYPE

    Business Experience

  • ( Challenge )

    Returning to Money20/20 - one of the biggest events in the fintech calendar - Stripe challenged Wonder to create a differentiated destination for inspiration and conversation. 

    We needed to use strong brand messaging, showing maturity but retaining their core identity and providing a homely feel to the space, the antithesis of the corporate finance world.

  • ( Strategic Spark )

    To connect Stripe and its Money20/20 attendees, we found the common thread between them: curiosity. Both Stripe and its audiences at the event were bonded by their insatiable desire to learn, develop and innovate. 

    User-first thinking is crucial to Stripe's brand and business, and staying true to this ethos meant designing a space that prioritised a positive human experience, whilst facilitating knowledge-share, discovery and conversation.

  • ( Solution )

    An intriguing and welcoming space for business conversation.

    From the product demos to networking lounge, meeting room to refreshments, beautiful design language coupled with smart storytelling, this was a space that brought the brand closer to its audiences...and its audiences closer to their business aspirations.