Amazon Ads at MWC
The Beauty of Order at MWC
Venue
Fira de Barcelona & El Palauet
Location
Barcelona, Spain
Event Type
Business Experience
( Challenge )
A space to connect
Mobile World Congress is a critical space for brands to connect with the tens of thousands of telecom decision-makers who flock to Barcelona each year. Amazon needed to enable its people to build relationships and have meaningful conversations in a calm and creative environment away from the hustle and bustle of the show floor.
( Strategic Spark )
Calm at the Congress
The MWC experience can be, at times, chaotic, confusing and even overwhelming. Recognising our audience need time to reflect, recharge and recuperate from the chaos, we wanted to craft a space that brought calm and order to their four days in the Spanish metropolis.
( Solution )
The Beauty of Order
A sense of order amongst chaos gave us a creative platform to guide and inspire the environment that gave room to more meaningful conversations.
At the venue, a clean, modern and sophisticated aesthetic was brought to life through pops of vibrant colours, creating moments of intrigue across the lounge and meeting space while the overall ambience provided respite from the show floor.
In the evenings, we took our VIP guests to a premium five-star hotel in town, allowing Amazon to educate, entertain and build deeper connections with those who matter most to their business.
