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Amazon Ads at MWC

  • Venue

    Fira de Barcelona & El Palauet

  • Location

    Barcelona, Spain

  • Event Type

    Business Experience

  • ( Challenge )

    Mobile World Congress is a critical space for brands to connect with the tens of thousands of telecom decision-makers who flock to Barcelona each year. Amazon needed to enable its people to build relationships and have meaningful conversations in a calm and creative environment away from the hustle and bustle of the show floor. 

  • ( Strategic Spark )

    The MWC experience can be, at times, chaotic, confusing and even overwhelming. Recognising our audience need time to reflect, recharge and recuperate from the chaos, we wanted to craft a space that brought calm and order to their four days in the Spanish metropolis. 

  • ( Solution )

    A sense of order amongst chaos gave us a creative platform to guide and inspire the environment that gave room to more meaningful conversations.

    At the venue, a clean, modern and sophisticated aesthetic was brought to life through pops of vibrant colours, creating moments of intrigue across the lounge and meeting space while the overall ambience provided respite from the show floor. 

    In the evenings, we took our VIP guests to a premium five-star hotel in town, allowing Amazon to educate, entertain and build deeper connections with those who matter most to their business.