Canva
The School of Inspiration
VENUE
ExCeL London
LOCATION
London, UK
EVENT TYPE
Business Experience
Since 2020, Wonder and Canva have partnered to build and grow Canva’s presence at Bett - the world’s largest EdTech show. What began as a bold brand activation has evolved into a powerful platform for connection, creativity and impact.
In 2025, with a major brand glow-up and a renewed focus on B2B, Canva returned to Bett with a new mission: to show educators and decision-makers how Canva can transform classrooms, schools and entire systems - one creative spark at a time.
( Challenge )
Inspiration IRL
Returning to Bett, with a bold new mission and a revitalised brand, Canva faced a clear challenge: how to stand out in a crowded space and meaningfully connect with educators hungry for change.
To meet that challenge, we set out to reimagine Canva’s presence — infusing it with fresh creativity and relentless energy. A space designed to show teachers how to break free from the ordinary and bring their lessons to life like never before.
( Strategic Spark )
The Science of Creativity
Today’s teachers are master mixologists, blending soft skills, traditional techniques and bold creativity to shape truly engaging learning experiences.
Inspired by the science of creativity, we crafted Canva Labs – a bright, bold space fizzing with experimentation. A place where educational traditions were revisited, remixed and reimagined.
Because real change needs more than ideas. It takes the freedom to explore, the confidence to try something new and the tools to bring it all to life.
( Solution )
The Canva Labs
A physical and practical manifestation of the positive change Canva can help inspire.
The stand provided common ground and connection points for teachers, students and other edtech stakeholders, allowing us to clearly signpost and zone the space.
It was divided into three distinct areas, each with a specific purpose:
- Learning Lab: A hands-on space where visitors could explore the product, hold meetings and have conversations with Canvanuaghts.
- Creative Lab: A chance for attendees to flex their creativity with Canva, designing meaningful and personalised takeaways.
- The Classroom: A programme of sessions running across the three days, showcasing use cases, thought leadership and innovation.
( Results )
3500+ people visited the experience
18% YoY increase in visitors
1,500+ customised tote bags in the Creative Lab
162% YoY increase in swag customisations
