Canva
Engaging enterprise leaders with Canva
VENUE
Business Design Centre
LOCATION
London, United Kingdom
EVENT TYPE
Business Experience
( Challenge )
Enterprise accelerated
Hot on the heels of Canva Create - the brand's flagship event, whose theme of 'Work Redesigned' focused on Canva's empowerment of creativity for every organisation - London Tech Week was a key moment for the brand to build momentum amongst an audience of business decision makers.
( Strategic Spark )
Time well spent
With such a strong lineup of business updates for Canva Enterprise, we needed to give potential customers space and time to explore the new offering. A balance between conversation and hands-on product experience was essential to giving audiences the whole picture and maximising their time with the brand.
( Solution )
Canva Enterprise HQ
Enter ‘Canva Enterprise HQ’ - a strongly branded, airy and open-plan space to welcome people to the new era of Canva.
The experience strategically balanced space for meaningful face-time with demo area, giving the Canvanauts on hand the perfect tools to strike up conversations and showcase the product.
The space featured signature Canva design elements such as the grid mesh ‘Canva Enterprise HQ’ signage, whilst the Creative Juices Bar left guests with a meaningful takeaway, which they created themselves on Canva.
Canva’s signature turquoise stood out on the show floor and the assorted plants created a refreshing oasis in the bustling heart of London Tech Week.
