Google Cloud
Live and Local:
VENUE
14 locations
LOCATION
UK and Europe
EVENT TYPE
Roadshow
( Challenge )
Expanding the experience
Google Cloud Next is the cloud giant's flagship event, held annually in San Francisco. However, not all key customers and prospects can make the trip across the Atlantic for two days of inspiring content. For their 45 Strategic Industry Customers across the UK and Europe, Google Cloud needed showcase the latest and greatest from the conference in a smart, accessible and engaging way.
( Strategic Spark )
On their schedule and in their own space
We wanted to make the experience, entertainment and excitement easy and accessible to the clients, giving them the opportunity to explore the power of latest in latest in Cloud NEXT technological innovations. By taking the content and experience on the road and popping up in their offices, we allowed the strategic industry customers to connect on their terms and on their turf.
( Solution )
Google Magic
We distilled the three pillars of Next – ‘Learn, Engage, and Solve’ – into a dynamic, scalable toolkit designed to tour key hubs across the UK and Europe. Our goal was to transform every venue into a Google Cloud experience, creating moments that would surprise and delight, bringing that touch of Google magic to an otherwise ordinary day at the office. Inspiring keynotes offered valuable learning opportunities, networking sessions enabled guests to engage directly with Google’s experts, and an immersive AI experience gamified and simplified Google Cloud's most complex products.
