+ Google for Education
Capturing the imagination at Bett.
Engaging the education market.
Our challenge: Creatively connect.
Google wanted to create standout whilst connecting with teachers, IT decision-makers and the minds of the future generations at Europe's largest education event, BETT. Having collaborated with Google on the event for the last six years, we needed to craft an experience that broke the boundaries of creativity to engage and excite the diverse audience in a way that was unique to Google.
Strategic Spark: Pure imagination.
To translate the brand message and showcase products in an engaging and memorable way, we wanted to take the audience back to a child-like state of wonder, encouraging exploration whilst facilitating learning and breathing new creativity into the education market.
Our Solution: A factory of fun.
Using design cues from Willy Wonka's famous chocolate factory, we crafted an experience combining industrial chic with the colourful Google brand world. The playful, unique and imaginative environment design appealed to all ages and educational needs, positioning the brand and products as a leader in the highly competitive education space, which was reflected in the stand recording one of the highest footfalls at the expo.
Each year Wonder manages to improve on the creativity and execution they bring to BETT. This year was no exception.
Google for Education EMEA
- 12,500 largest footfall to date
- 50% increase in footfall YoY
Our stand included
Product demos, teaching theatre, hands-on teaching area