Google Marketing Live
Defining and refining a new era of advertising
Venue
The Convention Centre Dublin
Location
Dublin, Ireland
Event Type
Conference + Exhibition
Google Marketing Live (GML) had traditionally been a single global event in San Francisco.
However, in a strategic shift in 2022, Google reshaped the event format into 12 regional experiences. This approach has allowed Google to share its latest product innovations, connect with industry leaders and demonstrate how clients and agencies can harness the power of Google AI in a more localised and personalised setting.
( Challenge )
Building on brilliance
As the third EMEA iteration of GML - held, as with 2023, in Dublin - we needed a fresh, innovative and engaging take on the experience that felt specifically tailored to the key customers and agencies attending.
( Strategic spark )
Turning inspiration to application
Following a heavily AI-focused 2023 event, 2024's theme was all about defining and refining the exciting possibilities of advertising in this new era.
Our approach was to build on the inspiration delivered in the previous year and make it a reality, by showcasing and championing the ‘best of the best’ in AI applications.
( Solution )
People-Powered AI
A two-day interactive experience that connected Google's top customers with new products and new people through the power of AI.
The keynote and four breakout stages were jam-packed with AI experts and innovators sharing knowledge, insights and practical AI applications.
Six people-powered product demos translated complex AI technology into real-world, contextualised experiences. Our programme of 66 expert roundtables created space for conversation and connection - and we rounded off the experience with a legendary party, featuring the one and only Becky Hill.
( Results )
100% target audience reached
13,500 digital viewers
30 product announcements
66 roundtables
6 bespoke product demos
5 dynamic stage sets
The biggest Google Marketing Live EMEA yet
The biggest Google Marketing Live EMEA yet
Reaching over 650 of Google's highest value customers IRL
“I don't think there are enough words to express the gargantuan thanks I have - echoed, I know, by the rest of my team - for the time, dedication, effort, patience and a whole host of praise-singing adjectives associated with what we've just achieved. Thanks so much, I've had nothing but positive and enthusiastic feedback from across the board.”
( Events Lead, Google EMEA )