Google Marketing Live EMEA 2025

Google Marketing Live

Defining and refining a new era of advertising

Venue

The Convention Centre Dublin
Location

Dublin, Ireland
Event Type

Conference + Exhibition

For the fourth consecutive year, we delivered Google’s flagship annual advertising event for marketers across Europe, the Middle East and Africa.

Over two live days, we took over Dublin for big business updates, new products to experience and important face-to-face time with Google’s key team.

( Challenge )

Maintaining momentum

Google Marketing Live is Google’s flagship EMEA experience, bringing together 1,500 attendees and 800 customers.

The two-day interactive event focused on new connections, fresh insights and product innovation. It needed to excite, engage and empower Google’s partner ecosystem.

As we entered our fourth year delivering the experience, our priority was to ensure Google continued to stand out as the most effective way for brands to connect with customers.
( Strategic spark )

From discovery to decision

This year’s event was designed to show how Google’s AI-powered Ads solutions remain the most effective way to reach consumers from discovery to decision. The programme empowered customers with practical insights they could use to drive growth and create meaningful change.
( Solution )

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At the heart of the experience sat The Hub, a vibrant space built around Google’s four S’s: Streaming, Scrolling, Shopping and Searching. Seven people-powered product demos brought Google’s AI-powered Ads solutions to life, giving customers the chance to see innovation in action.

Across the keynote and breakout stages, 14 expert-led sessions offered practical guidance on applying Google’s AI-driven products, supported by energising performances from Dermot Kennedy and Youngr.

Sixty-six roundtable discussions created space for deeper conversations and exploration of the industry’s most urgent challenges.

Day one concluded with a festival-style celebration across two of Dublin’s iconic venues, Whelan’s and Opium. Each space featured 12 uniquely themed rooms blending the Google brand with local character, from reimagined music posters to playful bar names and dressed pub mirrors.