Snowflake
Cannes, but cooler
Venue
Cannes Lions
Location
Cannes, France
Event Type
Brand Activation
( Challenge )
Brand and Business
Snowflake is a brand redefining the AI Data Cloud industry. Amidst the hectic, competitive landscape of the Cannes Lions International Festival of Creativity, they needed to cut through the noise to build brand awareness and create an intimate setting to meet with key customers, partners and prospects.
Our task was to provide a sanctuary for high-level meetings alongside a high-energy, public experiential touchpoint.
( Strategy )
Cannes, but cooler
Cannes is one of the most fiercely competitive events in the world. To stand out, you need to offer something unique. And that’s exactly what we did.
During one of the hottest Cannes festivals on record, we leaned into the playful Snowflake identity, leveraging their unique winter branding to create two distinct spaces to connect, create content and cool down.
( Solution )
The Chalet and Snowplough
We brought to life two uniquely Snowflake experiences under our creative banner of 'Cannes. But cooler.'
The Snowflake Chalet was designed as a premium, comforting alpine haven away from the crush of the Croisette. The interior featured cosy premium furnishings and custom AI-generated travel posters reimagining iconic sunny Cannes moments with a ski-inspired edge. Throughout the week the space seamlessly facilitated high-level networking, three bespoke executive meeting rooms and intimate 25-person live panel sessions.
Down in the Parvis, we created a fully branded alpine snowplough complete with faux snow drifts, deck chairs and photo opportunities. Each day the snowplough served bespoke ice creams, driving brand visibility while providing much-needed refreshments to weary festival-goers, creating the perfect shareable moment that lived on long after people left the Croisette.
