Visa at Money20/20


    Amsterdam RAI


    Amsterdam, NL


    Exhibition Stand


    For the first time, Visa attended Money 20/20 EMEA, a flagship event for the financial services industry. The goal and reason for attending were twofold: build brand awareness and drive the conversation with key prospects and partners. 


    Instead of booking the traditional space on the showfloor, we selected one that stood head and shoulders above the rest, literally. Our space, positioned on the mezzanine, provided Visa with unmatched brand visibility through bold branding that was visible from across the exhibition. A unique architectural system, inspired by the venue, was deployed to create an environment flow that inspired conversation. 

  • ( SOLUTION )

    By celebrating the architecture of the building we crafted three distinct zones. Our three environments took guests on a journey from a casual ‘coffee’ conversation to a seated ‘lounge’ space for intimate interactions, which then transformed into a presentation space at key moments throughout the day. The final destination provided an executive space to host private meetings.